email: Dianne@mindingyourbusiness.guru or call: 905-802-5155
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Categorizing Content With Hashtags: A Basic How-To Guide

Posted by Dianne Hartwick in Media, Organization, Uncategorized | 0 comments

Are hashtags still relevant in 2018? The answer is a definite yes! On several social networks, posts that include hashtags are more likely to have a higher engagement rate than those without.

So how do you use them effectively? Well that’s a more complicated answer. The proper use of a hashtag varies from platform to platform. But by the end of this post you should have a basic idea of where to find hashtags for your network of choice and how to use them properly.

How to use hashtags on Instagram:

On Instagram, hashtags are used to organize photos into related streams; making it easy to find relevant images, to make connections with people with similar interests or to establish branded hashtags.

To find hashtags on Instagram, just start typing them into the search field. The search bar will then automatically display related tags. Another way to come up with commonly used hashtags related to your subject is to look at popular accounts and copy their hashtags for your imagery. Lastly, on Instagram you need not worry about going overboard with the hashtags, people seem to be more tolerant of them so an “overuse” will likely not cost you followers or likes.

How to use hashtags on Facebook:

Hashtags are less commonly used on Facebook but they can be useful when promoting an event or campaign. Unlike on Instagram, limit your hashtags to one or two post specific tags in order to not lose engagement. You may also search for relevant posts and tags in the search bar at the top of your home page.

How to use hashtags on Twitter:

To find popular hashtags on Twitter, you can first look to the sidebar at the left on your home page for trending topics. Like on Instagram, you can search a word or phrase in the top bar and related hashtags and accounts will appear in the drop down. On Twitter, you must always use hashtags relevant to the content that you are posting. Lastly, you must use 1 or 2 hashtags maximum in order to gain engagement and avoid cluttering your tweet and losing follower interest.

How to use hashtags on Pinterest:

One way to find tags used on Pinterest is the search function. When typing in a hashtag, it will give you a drop-down list of similar and related tags. Plus, in the search results, you can click on post tags to find more related tags. When typing a hashtag into your description, you will also see a list of possible tags, including the number of pins that already use them. As for the number of hashtags on Pinterest, it should be noted that four tags will show up in the search results so it’s good to use at least that many and at maximum 20 tags total.

5 Common Interview Mistakes and How to Avoid Them

Posted by Dianne Hartwick in Interviews, leadership, Organization, Preparedness, Recent work, Self Improvement, Skills, Uncategorized | 0 comments

#1 Dressing inappropriately

Although it may seem superficial, first impressions are paramount when going for an interview and a significant part of that impression is your appearance. When going to an interview, you should always aim to dress to impress. No matter how casual you believe a company’s dress code to be, it is always better to be overdressed than underdressed.

How to avoid this faux pas:

Always keep a few business casual pieces in your closet, you never know when a job opportunity could present itself.

#2 Badmouthing your employer

While issues with your past employers may be the reasoning behind a desire to change positions, it is in bad form to bring them up during an interview. Critiquing your past employer may show to the interviewer that you have a lack of professionalism and tact. There is also the risk that they are acquainted with your past employers. Finally, they could be led to believe that you would be quick to say poor things about their company should you leave on bad terms.

How to avoid this faux pas:

Avoid talking about your past employers in a negative light. If asked why you left your most recent position, make the decision more about a personal desire for a change or a belief that you were no longer a fit for their company’s direction or values.

#3 Not knowing anything about the company

When going for an interview, research is key! Always come prepared to not only answer questions about yourself but about the company for which you are interviewing. In the age of the internet, it is so easy to find out about a company’s history, goals and even about the position you desire to hold. There is no excuse for not being prepared!

How to avoid this faux pas:

A quick google search before the interview can pull up the company’s website and social media pages. Familiarize yourself with the company’s history and potentially their most recently publicized successes.

#4 Your resume is questionable

During an interview, you will most certainly be asked about your job history and your listed skills and accomplishments. If the dates of your past jobs do not line up or if you cannot provide evidence of a certain skill, this may lead the interviewer to become suspicious of your character.

How to avoid this faux pas:

Make sure that the information is up to date! You don’t want a small mistake on a resume to keep you from getting your dream job. If your job experience is lacking, don’t lie about it, instead think of transferable skills that you possess which can be used in the position you are interviewing for.

#5 Not asking questions

Although the main point of an interview is for the interviewer to get to know you, you must also make an effort to get to know your potential future employer. When interviewing for a position, you need to be sure that the company and the position will be a good fit for you and that your values and expectations align. Not asking any questions may lead the interviewer to believe you don’t care or that you are not all that interested in the position.

How to avoid this faux pas:

Prepare questions to ask the interviewer before the interview begins. These should be specific to the company and should not be questions like “when would I start?” or “How much money will I make?”.

Making Mac Attachments “Window’s Friendly”

Posted by Dianne Hartwick in Media, Organization, Preparedness, Uncategorized | 0 comments

As a Window’s user myself, receiving emails from clients who are Mac users can sometimes be a headache. I am often unable to see or open attachments received from Mac computers; causing me to sometimes miss important messages.  I then face the hassle of searching through threads of emails to find the hidden attachment. If this happens to you or a window’s user you often communicate with, there is a simple way to prevent attachments from being lost or unopened.

To make an individual attachment “Window’s Friendly”

Step 1: Open the Mac mail application, open a new email and click on the attachment icon.

Step 2: The choose file box will appear, in the left corner of the box is the options button. Press it and select “Send window’s friendly attachments”.

To make all future attachments “Window’s Friendly”

Step 1: Open the Mac mail application, and at the top bar select edit- attachments and then select “Always Send Windows-Friendly Attachments”

Punctuating Bullet Points

Posted by Dianne Hartwick in Paragraph Bullets, Puncuation, Skills, Uncategorized | 0 comments

It’s simple…

If the lead-in sentence is a complete sentence:

  • List items should also be complete sentences.
  • Each item should be capitalized and punctuated.

If the lead-in sentence is a fragment, list items should

  • be written as fragments
  • have no initial capitalization or end punctuation

Consider the following questions for a numbered list:

  1. Does your content describe a procedure?
  2. Are items ranked or listed in consecutive order?
  3. Is the number of items important to your discussion?